Friday, August 14, 2009

Where do Pharmacists work?

Community Pharmacy and Consultant Pharmacists

Nearly everyone is familiar with community pharmacists and the pharmacy in which they practice. Six out of every ten pharmacists provide care to patients in a community setting. You probably visit the community pharmacist more often than you do any other member of the health team. Pharmacists talk to people when they are healthy and when they are sick; when they are "just browsing" or when they are concerned with an emergency; when they have specific needs as well as when they are seeking advice or information. Pharmacists are playing an increasing role in the "wellness" movement, especially through counseling about preventive medicine. According to one estimate, pharmacists receive more than two billion inquiries a year from their patrons.

Pharmacists serve patients and the community by providing information and advice on health, providing medications and associated services, and by referring patients to other sources of help and care, such as physicians, when necessary. Likewise, advances in the use of computers in pharmacy practice now allow pharmacists to spend more time educating patients and maintaining and monitoring patient records. As a result, patients have come to depend on the pharmacist as a health care and information resource of the highest caliber. Pharmacists, in and out of the community pharmacy, are specialists in the science and clinical use of medications. They must be knowledgeable about the composition of drugs, their chemical and physical properties, and their manufacture and uses, as well as how products are tested for purity and strength. Additionally, a pharmacist needs to understand the activity of a drug and how it will work within the body. More and more prescribers rely on pharmacists for information about various drugs, their availability, and their activity, just as patrons do when they ask about nonprescription medications.

If pharmacists develop a desire to combine their professional talents with the challenge of the fast-moving community pharmacy practice, they will often consider a management position within a chain pharmacy practice or ownership of their own pharmacy. In chain practice, career paths usually begin at the store level with possible subsequent advancement to a position at the district, regional, or corporate level. Many chain companies have management development programs in marketing operations, legal affairs, third party programs, computerization, and pharmacy affairs. The spirit of entrepreneurship and motivation has enabled many pharmacists to successfully own their own pharmacies or, through establishing consultation services, own their own pharmacy practices.

Hospitals and Other Institutional Settings

As society's health care needs have changed and expanded, there has been an increased emphasis on provision of care through organized health care settings. As a result, an increased number of pharmacists now practice in hospitals, nursing homes, extended care facilities, neighborhood health centers, and health maintenance organizations. As members of the health care team composed of physicians and nurses, among others, institutional pharmacists have an opportunity for direct involvement with patient care. The knowledge and clinical skills that the contemporary pharmacist possesses make this individual an authoritative source of drug information for physicians, nurses, and patients. In addition to direct patient care involvement, pharmacists in hospitals are responsible for systems which control drug distribution and are designed to assure that each patient receives the appropriate medication, in the correct form and dosage, at the correct time. Hospital pharmacists maintain records on each patient, using them not only to fill medication orders but also to screen for drug allergies and adverse drug effects.

Contemporary hospital pharmacy practice is composed of a number of highly specialized areas, including nuclear pharmacy, drug and poison information, and intravenous therapy. In addition, pharmacists provide clinical services in adult medicine, pediatrics, oncology, ambulatory care, and psychiatry. The nature and size of the hospital helps to determine the extent to which these specific services are needed. Because of the diversity of activities involved in pharmacy departments, there is also demand for management expertise, including finance and budgeting, personnel administration, systems development, and planning. Approximately 38,000 licensed pharmacists work on a full- or part-time basis in hospitals or nursing homes. As hospital pharmacists continue to become more involved in providing patient-oriented services, the demand for practitioners in this area of pharmacy continues to grow.

Managed Care Pharmacy

Increasingly, pharmacists are employed in various capacities within managed care organizations (MCOs). Managed care is a system designed to optimize patient care and outcomes and foster quality through greater coordination of medical services. MCOs incorporate pharmaceutical care which strives to improve access to primary and preventive care, and ensure the most appropriate and effective use of medical services in the most cost-effective manner. The number of individuals enrolled in managed care programs has risen dramatically in recent years. At the end of 1995, it was estimated that more than 130 million individuals in the U.S. received health care services through some form of managed care. As managed care continues to assume a larger role in our health care system, opportunities for pharmacists practicing in these types of settings are expected to grow. Areas in which managed care pharmacists can play a role include:

Practice Guidelines and Protocol Development

Managed care pharmacists often work directly with physicians and other care givers to determine which medical treatments, including which drug therapies, are most effective in enhancing patient outcomes. That can involve regularly reviewing medical literature to determine which medications are the safest and most effective for treating certain diseases, gathering data from the plan's patient population, and performing analyses based on that research.

Drug utilization review/drug use evaluation

Managed care pharmacists review drug utilization to determine which patients and prescribers are using particular medications. This allows the pharmacist to determine whether some drugs are inappropriately prescribed or used. With this knowledge in hand, the pharmacist and other care providers can then actively intervene in the patient's care process to assure better outcomes.

Care management programs

Often called "disease management programs," these programs involve having pharmacists, physicians, case managers and other care givers work together to effectively manage and coordinate the overall care of patients who are at high risk of serious complications because of certain disease states. For example, a care management program might identify all diabetic patients within a certain plan population, and then place special emphasis on making sure those patients receive regular education and counseling about their disease, including how and when to take their medications. Pharmacists might then interact with the patient and the patient's physicians on a regular basis to try to keep the patient as healthy as possible.

Other responsibilities in the managed care environment can include:

  • contracting with local pharmacies (to develop networks to serve plan members);
  • contracting with pharmaceutical manufacturers (to receive rebates on prescription drug products and other value-added services);
  • claims processing (so patient-prescriber data can be transmitted electronically to assure accurate claims payment and provide information to assist with clinical functions such as drug utilization review); and
  • developing and managing the plan's approved drug therapy options.

The Pharmaceutical Industry

Another career option in pharmacy is represented by the pharmaceutical industry which produces chemicals, prescription and on prescription drugs, and other health products. Pharmacists do such things as marketing, research and product development, quality control, sales, and administration. Many pharmacists go on to obtain postgraduate degrees in order to meet the technical demands and scientific duties required in pharmaceutical manufacturing. Pharmacists with an interest in sales and administration can combine this with their technical background in pharmacy by serving as medical service representatives. These representatives call on a variety of health care professionals to explain the uses and merits of the products their firms produce. Experienced and successful medical service representatives with administrative abilities often rise to supervisory or executive posts in the pharmaceutical industry. Pharmacists are also employed as sales representatives, supervisors, and administrators in wholesale drug firms.

Academic Pharmacy

They are involved with teaching, research, public service, and patient care. Others serve as consultants for local, state, national, and international organizations. Becoming a member of the faculty at a college of pharmacy usually requires a postgraduate degree and/or training (e.g., Ph.D. degree or residency or fellowship training following the professional degree program). While some pharmacists who complete graduate school exercise the option to teach, there currently exists a shortage of faculty, creating an array of excellent professional opportunities.

Pharmacy practice faculty have significant responsibility for patient care, in addition to their work in teaching and research. These academicians often are called educator/ practitioners, and they serve as role models for pharmacy students and residents in many education/practice settings. Faculty in disciplines other than pharmacy practice usually are involved in pharmaceutical sciences research. The pharmaceutical scientists are mainly concerned with research that includes sophisticated instrumentation, analytical methods, and animal models that study all aspects of drugs and drug products. Moreover, social, economic, and behavioral science research often uses survey methods and statistical analyses to solve complex problems of drug utilization management, health care delivery, marketing, management, and other practice issues. To paraphrase one current pharmacy faculty member, "Perhaps no other job in pharmacy has such far-reaching effects on the profession as that of an educator. It is in academia that one can excite individuals about pharmacy and lay the groundwork for continuing advances in the field."

Other Fields in Pharmacy

At the state level there are agencies charged with regulating the practice of pharmacy to preserve and protect the public health. These legal boards governing pharmacy practice usually have pharmacists employed as full-time executive officers and inspectors. As more state health agencies consolidate their purchases, a pharmacist is often engaged as a purchaser of medical and pharmaceutical supplies for the entire state. Nearly every state has an active pharmaceutical association which employs a full-time executive officer, usually a graduate of a college of pharmacy.

Several national professional associations are also guided by pharmacists with interest and special talents in organizational work. You may know other pharmacists who are engaged in highly specialized tasks. There are pharmacists in advertising, packaging, technical writing, magazine editing, and science reporting. There are pharmacists with legal training serving as patent lawyers or as experts in pharmaceutical law. There are pharmacists in America's space laboratories and aboard ships such as the S.S. Hope; others direct large manufacturing firms or specialize in medicinal plant cultivation.

By now, it should be clear to you that the diversity of pharmacy is one of its chief strengths. And, in diversity lies your opportunity. In the United States, the vast majority of pharmacists practice in community or hospital pharmacies, or long-term and ambulatory care facilities. The remainder follow one or another of the special fields you have just reviewed. The opportunity for success in any of these fields is wide open for men and women with ability, education, and imagination.

Medical Sales

Medical Sales

Medical Sales representatives are employed by pharmaceutical companies to promote medicines to doctors and pharmacists. You are largely your own boss. Your company car is your office but need room at home to store company gifts and samples. Constant people contact but can be lonely. Can spend a lot of time sitting in doctors waiting rooms. A useful route into areas such as marketing and sales management. Can progress in sales to sales management, or move to marketing or training. Promotion depends on mobility, experience and ability.

PROFILE: Medical Sales Representative

INVOLVES: Visiting doctors, nurses, midwives, pharmacists etc to make presentations on medicines developed by the pharmaceutical company you work for. Tasks include:

§ Arranging appointments with doctors, hospital consultants, nurses, midwives, pharmacists etc.

§ Making presentations on medicines developed by the pharmaceutical company you work for to them.

§ Organising symposia for doctors.

§ Managing budgets (for catering, outside speakers etc.).

§ Learning about new products.

§ Keeping chemists informed e.g. which drugs GPs are likely to prescribe.

§ Attending company's regional meetings.

§ There is an initial training course lasting 6 to 8 weeks covering sales and product training and background physiology and anatomy. Association of British Pharmaceutical Industry exam must be passed within first two years.

EMPLOYERS: Pharmaceutical Companies
RELATED JOBS: media sales, other sales jobs, marketing, clinical research associate (this involves arranging clinical trials of new medicines on volunteer patients with doctors.
SATISFACTIONS: Lots of independence. Largely your own boss. Company car
NEGATIVES: 'Lots of driving & waiting in doctors waiting rooms.' Can be lonely.
SKILLS: spoken communication persuading, negotiating, listening, being able to work independently, driving.
ADVANCEMENT: Can move into sales management, sales training or marketing.
DEGREE: Any degree subject is acceptable. Life sciences or medically-related degrees are useful.
VACANCY SOURCES: Careers Service Vacancy Lists, Daily Telegraph (Thursday), New Scientist, Recruitment Agencies.
TIPS: Work shadow a medical representative - this can sometimes be arranged via your medical centre: ask the receptionist for the business cards of visiting reps. Your local pharmacist will also have good contacts. Contact the major pharmaceutical firms. Try to get some experience of a sales type job. Learn to drive.

Wednesday, July 15, 2009

Medical sales representative after B.Pharm

The other option for the B.Pharm degree holders is the medical representative job. Here many of the outcomers think that this is only suitable for a range of people who can talk, but this impression which they are on is absolutely wrong. Now No. of compnies hire the representatives and give training for this and the most preferable students are the Pharmacists who can understand the drug and able to explain the docs about the drug. The salary hikes will be good and this involves the Incentives too where we can make good money from this job.

Here the basic job description and the activities followed by a typical Medical rep. is given..

Job description
Medical sales representatives are a key link between medical and pharmaceutical companies and healthcare professionals. They work strategically to increase the awareness and use of a company’s pharmaceutical and medical products in settings such as general practices, primary care trusts and hospitals.
Based in a specific geographical location, and usually specialising in a particular product or medical area, medical sales representatives try to ensure clients are aware of, buy and subsequently use their company's products. They may also make presentations and organise group events for healthcare professionals, as well as working with contacts on a one-to-one basis.
Typical work activities
In any setting, the process of selling involves contacting potential customers, identifying their needs, persuading them that your products or services (rather than those of competitors) can best satisfy those needs, closing the sale by agreeing the terms and conditions, and providing an after-sales service. Medical sales representatives do all of this and more.
In particular, typical work activities include:

1. arranging appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments or regular 'cold' calling;
2. making presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors, and pharmacists in the retail sector. Presentations may take place in medical settings during the day or may be conducted in the evenings at a local hotel or conference venue;
3. organising conferences for doctors and other medical staff;
4. building and maintaining positive working relationships with medical staff and supporting administration staff e.g. receptionists;
5. managing budgets (for catering, outside speakers, conferences, hospitality, etc);
6. keeping detailed records of all contacts and reaching (and if possible exceeding) annual sales targets;
7. planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager. Generally, medical sales executives have their own regional area of responsibility and plan how and when to target health professions;
8. regularly attending company meetings, technical data presentations and briefings;
9. keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations;
10. monitoring competitor activity and competitors' products;
11. maintaining knowledge of new developments in
The National Health Service (NHS) , anticipating potential negative and positive impacts on the business and adapting strategy accordingly;
12. developing strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector;
13. staying informed about the activities of health services in a particular area;
14. working with team managers to plan how to approach contacts and creating effective business plans for making sales in a particular area.

Salary and conditions
1. Range of typical starting salaries: £17,000 - £24,000 (salary data collected Sep 2008).
2. Range of salaries with three to five years' experience: £25,000 - £35,000 (salary data collected Sep 2008).
3. Range of salaries at senior levels: £30,000 - £60,000 (salary data collected Sep 2008).
4. The range of salaries varies according to level and experience. Successful sales staff can achieve high earnings consisting of a basic salary supplemented with performance-related pay.
5. Many companies offer other incentives and benefits such as a quality company car, private health insurance, holidays abroad and similar rewards.
6. Working hours typically include regular extra hours, but not weekends or shifts.
7. The car is a mobile office, but additional space at home may be necessary for storing products and samples.
8. Self-employment/freelance work is not possible. It may be possible to offer a service to companies launching new products and wanting extra coverage, though this requires a lot of contacts.
9. The prospects for re-employment after a career break are good. Part-time work is possible.
10. Opportunities occur throughout the UK, but the job usually involves responsibility for a particular geographical area. Good sales staff may find themselves head-hunted from one company/region to another.
11. Smart dress and a professional appearance are essential.
12. Loneliness can be a problem for medical sales representatives, who are often away from their home base for long periods of time.
13. The working day is often extended by travel, which has the potential to disrupt domestic routine and family and social life. However, many appreciate getting to know their customers in social settings and enjoy the benefits of corporate entertainment.
14. Travel within a working day is frequent; absence from home at night is occasional; and overseas work or travel is uncommon.

What is a good option -M.Pharm or MBA after B.Pharm?

The best course to study is the one that leads to your overall career goals and objectives. Thus, I would imagine you do not have anything specific at this time. So many individuals enroll in college programs without a specific goal in mind. As such, many become miserable in their work which is not good for them, or their employer. If you want to be successful in your work and personal life, carefully consider the following. To be successful in your work, you must acquire a vision. A vision is a clearly articulated picture of the future you intend to create for yourself. In other words, it's a dream. However, if the dream does not have direction, it will always remain a dream and will never become a reality for you. That vision should create a passion within you, a love for what you do and the benefit it brings others as well as yourself. Make sure the vision is specific, measurable, attainable, realistic, and tangible. Let us look at this closer. When you believe you have chosen an appropriate career goal, look at it in SMART fashion as follows.
Specific - Make sure your career goal is very specific. For example, "I would like to be a teacher," is not specific. "I would like to be a high school biology teacher in New Jersey (USA) in an urban school by 2012" is.
Measurable - Make sure you can measure your progress. How will I know I am progressing in the right direction? This is where the development of short-term objectives comes in (discussed below). You will know you are on the right path as you accomplish each short -term objective.
Achievable - Is the goal achievable considering my current life situation and circumstances?
Realistic - Is what I want to do really realistic. For example, "I would like to be a middle weight boxing champion, and I am 63 years old." That is not realistic.
Tangible - What will I - specifically - have at the end? What will I be (exactly)? It must be very specific.
Once you have that vision your path will become clear. Still, you will need a mentor, counselor, or coach who will be able to help you develop a road map embedded with short term objectives leading to your overall career overall goals and objectives. The achievement of short-term objectives will indicate you are moving in the correct direction, and will also give you energy and excitement to carry on towards your overall career goal. It will take some research, but you most likely have some ideas already. Follow them through, look at the nature of the field, the everyday routine, the required education, the salary, the occupational demand and the related fields. When a career sparks an interest, try to shadow an individual who is actually doing what you think you might like to do. You can pick up valuable information this way. Thus, the following.
Acquire the will to change circumstances.
Acquire the vision (dream).
Develop a road-map embedded with short-term objectives leading to your overall goal and objective.
Just do it and do not let go until it becomes a reality.

Pharmaceutical Journal

Here this is the Link to the Online Pharmaceutical Journal where you could able to find out every topic you are looking for..

http://www.pharmj.com/search/index.asp